Dear CADM Members,

I wonder what Charles Downs would think of the Chicago Association of Direct Marketing as we turn 60 this year?

Then …
Charles Downs was advertising director of Abbott Labs when, in 1955, he, Bob Enlow, and a handful of colleagues, formed the Mail Advertising Club of Chicago.  In the same year, they also created the forerunner of our venerable Basic Course. 

Now, 60 years later, with apologies to Stephen Sondheim for messing with his lyrics:  “Good times and bum times, we’ve seen them all, .And, my dear, we’re still here.”  Yes, thanks to 60 years of dedicated presidents, passionate board and committee members, and an enthusiastic and participatory membership (and fabled executive director, Natalie Holmes) though changed, we’re still here! 

For the Future…
As a component of our diamond anniversary celebration, we are compiling a history of CADM.  Please start digging through your CADM files and your memory to help us reconstruct the evolution of CADM and the programs we’ve offered--many of which, like the Basic Course, have endured.

Any and all information is welcome – don’t assume we have it.  Please send information to Glenda Sharp at [email protected], 312-849-2236 or P.O. Box 578, Westmont, IL 60559-0578.

If you have box upon box of CADM stuff and you have neither the time nor the inclination to wade through it all, give Glenda a call and let her know.  We’ll find a way to take it off your hands and go through it.  Thanks very much!

Looking Ahead

Have you registered yet for the June 23-24 events with Jeanette McMurtry?  She will join CADM on Tuesday evening and all day on Wednesday to share her knowledge about leveraging the power of psychology to Achieve Unthinkable ROI.

Join us at FCB Chicago on Tuesday evening for networking and our workshop preview. As a CADM member, you are welcome to attend this evening networking event even if you are not attending the following day’s workshop.

At Wednesday’s workshop, McMurtry will lead in-depth discussions on Psychology Drivers of Choice: Creative Psychology and Emotional Selling Propositions, and you will learn how to leverage the power of psychology to build profitable marketing programs.

See Achieve Unthinkable ROI for more information and registration.

On July 16, we honor and celebrate the best in direct, digital, mobile and social marketing at the Tempo Awards Ceremony.  We’ll gather at Venue SIX10 at the Spertus Institute, 610 S. Michigan Ave. Brilliant work, excellent networking, delicious refreshments, and panoramic views of Grant Park, Buckingham Fountain, and the lake. See you there!

See 2015 Tempo Awards Ceremony for details and registration.

Diamond anniversary celebration:  Annual meeting and luncheon: August 19, at Wildfire. 

Celebrate CADM’s 60th birthday!   Our speaker will be Fiona Blades, president, MESH: The Experience Agency, specialists in understanding people’s experiences in real time. We will also present our annual member awards and introduce the 2015/2015 CADM slate of officers. 

Register now at

See you at an event soon!

Best regards,

Susan Kryl