Dear CADM Members,

 I’m sure you enjoyed the excellent presentations and networking opportunities, as well as Vibes’ spectacular offices, at April’s Mobile Marketing Morning! If you couldn’t make it, our speakers have generously shared their slides and you can find them at cadm.org/blog.

And here’s a rundown of our programs for the next three months:

May. The Response Marketing Pillar, led by Cyndi Greenglass, has planned an exceptional program and networking event - Sports Marketing Chicago Style -- on Thursday evening, May 21 at the new Harry Caray’s 7th Inning Stretch in Water Tower Place.

And Cyndi and her team have covered all the bases with the sports marketing panel members: The Wolves, the Cubs, the Bears – Oh my!  Moderator Andy Clark, Sports Marketing Professor at DePaul University, will lead a spirited discussion on the role of response marketing, marketing channels and techniques, analytics, and the future of sports marketing.

Andy’s  panel of sports marketing experts includes Chris Hibbs, Vice President of Sales and Marketing for the Chicago Bears; Mike Gordon, President of the Chicago Wolves; Alison Miller, Senior Director of Marketing for the Chicago Cubs; and Jeff Nelson, Vice President, Client Strategy for Navigate Research (specialists in measuring the impact and ROI of sponsorship deals). 

But wait, there’s more! Admission to the Chicago Sports Museum is included in your registration fee for the event!  Positioned as Chicago’s Playground for Sports Fans, the museum combines hi-tech interactive experiences with unique sports memorabilia. Don’t wait – sign up now!  Space is limited and this will sell out quickly. More information on p. 1 and at cadm.org/events.

June. Jeanette McMurtry of e4 marketing is one of DMA’s highest-rated speakers, and a direct marketing thought-leader.  She will join CADM on Tuesday evening and all day on Wednesday, June 23-24 at FCB Chicago in the John Hancock Building to share her knowledge about leveraging the power of psychology to Achieve Unthinkable ROI.

Tuesday evening will feature networking and our workshop preview. McMurtry will introduce you to theories that appeal to the triggers of the unconscious mind which influence purchasing behavior and loyalty. As a CADM member, you are welcome to attend this evening networking event even if you are not attending the following day’s workshop. Sign up at CADM.org/events.

At Wednesday’s workshop, Jeanette McMurtry will lead in-depth discussions on Psychology Drivers of Choice: Creative Psychology and Emotional Selling Propositions, and you will learn how to leverage the power of psychology to build profitable marketing programs.

See p. 1 and CADM.org/events for much more information and registration.

July. Midwest marketers submitted a record 104 entries to the 2015 Tempo Awards. Join us at the Tempo Awards Ceremony on Thursday evening, July 16 as we celebrate the Midwest’s best campaigns in direct, digital, mobile and social marketing. Our Tempo committee has selected a new venue--with panoramic views of Grant Park, Buckingham Fountain, and the lake--in the Spertus Museum on South Michigan Avenue. See CADM.org/events for details and registration.

Do plan to attend as many of these brilliant events as you can!  I’ll look forward to seeing you soon!

Best regards,

Susan Kryl

Susan Kryl