Dear CADM Members,

I hope you have Thursday, April 16 marked on your calendar!  You can breathe a big sigh of relief that the pressure of tax day is behind you and come to CADM’s Mobile Marketing Morning at Vibes!  Vibes is again hosting at their spectacular offices and our mobile expert board member, Mobile Marketer publisher, Mickey Alam Khan, has assembled a stellar roster of speakers:

John Conmy is managing director of the Chicago and Dallas offices of iCrossing – a digital agency with a client list of leading brands and a philosophy of delivering measurable results. He will discuss How Mobile is Forcing Marketers to Rethink and Rebuild Digital Experiences, and will present strategies for rethinking digital experiences with mobile at the center.

Pauline Coderre, strategy consultant for U.S. medical health education, Eli Lilly and Company, will talk about Eli Lilly’s many innovations, including how the Lilly for Better Health team navigated the strict legal, compliance and privacy guidelines of the highly regulated pharmaceutical industry to deliver a resource that conveniently places health-related information in the hands of the consumer. 

Paul Kultgen, senior vice president for mobile and technology advertiser solutions, Nielsen Co. will share the latest mobile usage stats, including devices and consumer patterns, interpret them for us, and then predict the game changers that will define the mobile landscape for 2015 and beyond.

Mark Tack, vice president of marketing, Vibes, will discuss The Marketer’s Wallet: Making Money with Apple Passbook and Google Wallet.  Mark will discuss Apple’s decision to place Passbook at the center of Apple Pay: as significant for mobile marketing as it is for mobile payments. In Mark’s session, you will learn how mobile payments will transform CRM and retail; how Apple Pay is redefining mobile payments, and hear some mobile wallet marketing success stories.

What an outstanding opportunity to network, learn, and share mobile strategy and tactics!  Many thanks to our sponsors Mobile Marketer, Vibes, and our corporate sponsor, Digital People.

Our Digital Pillar kicked off CADM’s 2015 programs with a well-attended event on February 19.  For those of you who missed it, the presenters from NewsCred and Tribune Content Agency have generously shared their content marketing decks with CADM members. Links have been posted from our blog at http://www.cadm.org/blog.

The Response Marketing Pillar will present “Sports Marketing Chicago Style” on Thursday evening, May 21.  Rumor has it that the new Harry Caray’s Restaurant at Water Tower Place will be the venue! Pillar Chair Cyndi Greenglass and DePaul’s Andy Clark will feature panelists who market Chicago’s sport teams. This event certainly sounds like a home run!

Look forward to seeing you on April 16 at Mobile Marketing Morning!

Best regards,

Susan Kryl

Susan Kryl