A year ago, we introduced the New CADM.

Board member, Randy Hlavac, a key architect of our new structure, explained our new vision and our focus on our members’ professional development, especially in the Five Pillars of Excellence – Mobile, Social, Digital, Response Marketing and Analytics.

Our mantra, Communicate – Connect – Grow, summarizes that vision. We want to enable you, our members to network with thought leaders and experts to learn about new trends, technologies, and strategies and to connect with your peers.  Our leadership team is working on creating a range of educational programs and networking opportunities to help you to learn, to interact, and to collaborate to improve your expertise and management skills during the coming year.

Our Pillar Leaders – Mickey Alam Khan on Mobile, Brad Schwab & Mark Skroch on Social, Dasher Lowe and Mark Skroch on Digital, and Cyndi Greenglass on Response Marketing – have made excellent progress. All the pillars held two or three events and were able to get the “feel” of the new structure. These events were more intimate, offering plenty of opportunity for networking and discussion.

And we are very pleased to welcome FCB analytics expert Pradeep Kumar as the leader of our previously leaderless Analytics Pillar.

Rolling out with the Pillar Structure

The key takeaway is that we are now in a position to roll out with the Pillar Structure and involve you, our members, in the programming and the execution of events.

Like most associations, we are realizing the results of our members’ busy lives. You still want to network in person, but the time you have available to do this is limited. Relevant content is critical, as is location – many of you work in suburban offices or from home and don’t travel downtown to an office each day.

As an example, Mobile Marketing Day, attracting 100 or more in attendance in past years, only drew about 50 this year. Everyone agreed that the content and venue were excellent – and we learned that a full-day event may be too much time for many people.  So our team will take these critical factors into account when planning upcoming events.  We’d like to hear your thoughts on this. 

Please turn to pp. 4-5 to meet your enthusiastic and committed board members. Each director is heading a team responsible for a specific initiative, including Branding, Programming, Communications, Education, Pillar Synchronization, Membership, Awards, and Sponsorship and Community Outreach. And welcome to all our new members, listed on page 9!

We are pleased to report that, at the end of FY2013-14, CADM was debt free and financially sound.  We offered members free attendance at several events this past year, and we would like to continue to offer you this real membership value. To accomplish this, we will need both financial and in-kind sponsorship.  Randy Hlavac is leading our team on sponsorship and community outreach, so please contact him at 630-328-9550 to offer your support.

Gain even more value from your CADM membership: Join a team and enhance your opportunities to Communicate, Connect, and Grow!  Please contact Glenda Sharp (312-849-2236 or [email protected]) or me. 

Glenda and I look forward to hearing from you!

Best regards,

Susan Kryl