by Randy Hlavac

President Marketing Synergy & Professor Integrated Marketing at Northwestern Medill IMC

Negative social chatter is inevitable for a company but what is the best way to respond to it? This is my article from @Forbes on how McDonalds used social monitoring to best address negative buzz on its new mascot - Happy - for their Happy Meals. Free social tools [email protected] http://onforb.es/1m8zZX7