Direct from the Heart Kickoff

by Jean Ban

Direct From The Heart (DFTH), CADM’s program to provide expert speakers to area non-profits, got off to a great start with a presentation in February by CADM member Betsy Harman to member groups of the Chicago Literacy Alliance (CLA).  Betsy presented on  ”How To Craft Compelling Annual Appeal Messages To Drive Individual Giving.” Her appreciative audience included staff from literacy organizations including Working in the Schools (WITS), Children’s Literacy Alliance, Literacy Volunteers of Illinois, Tutoring Chicago, Bookwallah, Kids Like Us, Innovations for Learning and Reach Out and Read.

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